Could Birch Water be the next Coconut Water?

Birch water, which is extracted from the liquid absored by birch trees, has been consumed by Eastern European and Nordic countries for decades and recently discovered by health enthusiasts who claim it as the next 'miricle product'. Similar in chemical makeup to coconut water, the drink is low in calores and cotains essential vitamins and minerals. However the extraction process is tedious and the shelf life is short. If marketed correctly, birch water could go head to head with coconut water.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.