Could the “Match Test” exercise help your team deliver a stronger message of value and uniqueness to your customers?

There was an old sales training exercise used for years called the “Match Test.” The test involved a sales rep lighting a match and then, before they burned their fingers, having to deliver their complete message of uniqueness of why a buyer would want to buy from them.This was a great exercise due to only giving the rep about a minute to deliver their message before burning their fingers. It’s a fun and challenging test to help improve your messaging and positioning.Think this idea can help your team deliver their message of why, based on all the competitive alternatives available to a buyer, they still would want to buy from you…before they burn their fingers?Today’s video explains this “Match Test” and how it can help your people develop, and appreciate, a stronger (and shorter) “Why buy from you?” message”…so they can sell even more!