Councilmember Houston's Billboard Deal | Oakland News

A muscular billboard on I-880 featuring Councilmember Ken Houston as “Son of Oakland” is more than just eye candy—it’s a bold move by the city’s own rep to amplify his message. Houston footed the bill himself, leveraging a city-approved deal with Becker Boards, the company behind the ad. That deal, now tweaked after Houston’s pivotal vote, requires Becker to pay 20% of its ad revenue—with half going to Oakland and the rest to nonprofits. While some councilmembers opposed the change, supporters say Becker’s free ad space is a lifeline for local businesses and nonprofits, offering visibility they simply can’t afford. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/9931c7d007281589