Countdown to Year-End

In this episode of The Beacon Podcast, Lighthouse Counsel podcast coordinator Margaret Gardner speaks with Pamela Barden, president of PJ Barden Inc., about year-end direct-response fundraising. Pamela warns that the time to think about year-end is, well, now and discusses: • How year-end direct-response fundraising messages differ or should differ from other campaigns. • What a year-end direct-response fundraising campaign should look like. • One critical piece of advice nonprofits need to know concerning their year-end direct-response fundraising.