Couples Don't Care About Your Instagram

Spring has finally sprung, and the wedding season is officially waking up! In this week's episode, we’re back on the sofa to tackle some of the biggest shifting trends in the wedding photography and videography industry.Liam kicks things off by sharing his experience working alongside a dedicated content creator at a recent London wedding. Have content creators just become a normal part of the day, or is the hype starting to fade? We also dive deep into the latest Bridebook survey to find out what couples are actually looking for right now. Spoiler alert: they don't care about your social media following, and the "editorial" trend might not be as dominant as Instagram makes it seem.We also tackle the frustrating reality of getting "ghosted" by couples after seemingly perfect Zoom meetings. Are we making it too hard for clients to book us? We discuss the power of WhatsApp, ditching 20-page PDF brochures, and streamlining your workflow to capture leads while they're hot.Plus, Bee shares the wild ChatGPT strategy she’s using to completely retrain their confused Instagram algorithm, Pete questions if it's finally time to stop hoarding terabytes of old raw footage due to skyrocketing hard drive prices, and we wrap up with our weekly Highs and Lows—featuring magazine awards, film festival backlash, Reformer Pilates, and Pete's quest for table tennis glory.Grab a coffee and join the commune!Timestamps: 00:00 - Intro, spring vibes, and Laura’s high-maintenance gardening 03:34 - Liam’s first London wedding back and working with a content creator 09:08 - Bee’s darkroom update & Pete/Laura’s Spice Kitchen commercial shoot 13:30 - Pete’s table tennis championship (Rocky montage pending) 15:25 - Bridebook 2024 Survey: What styles and traits do couples actually care about? 22:00 - The ghosting epidemic: Why are couples disappearing after great Zoom meetings? 28:00 - Streamlining your booking process and the power of WhatsApp 34:30 - How to retrain a broken Instagram algorithm (and Liam's weird "zooming" theory) 42:00 - Skyrocketing hard drive costs: Is it time to delete a decade of raw files? 47:20 - Highs & Lows: Professional Photo Magazine's Top 50 list & Reformer Pilates! 53:30 - Handling complaints and backlash from the wedding film festival 01:01:48 - Liam’s shiny new mountain bike and driving instructor woesSay hi on Instagram @ourcreativecommuneGet a free 14 day trial of Musicbed: https://www.musicbed.com/invite/935CyThe British Wedding Film Festivalhttps://www.britishweddingfilmfestival.com/Lawson Film School: https://www.lawsonfilms.co.uk/lawson-film-schoolliamandbee.comlawsonfilms.co.uklawsonphotography.co.uk#weddingphotography #weddingvideography #filmphotography #creativepodcast #weddingindustry #ourcreativecommune Hosted on Acast. See acast.com/privacy for more information.