Coupon API for Publishers and What FMTC can do for Affiliates

Dustin Howes hosts Affiliate Nerd Out with guest Brook Schaaf of FMTC to explain why an affiliate coupon API matters for publishers and what opportunity cost sites face without it. Brook describes FMTC, founded in 2007, as a coupon and deal feed (plus product feeds and merchant services like Affistash) that powers many large coupon and rewards sites by ingesting offers from 20+ networks and thousands of merchants, then testing, normalizing, and distributing clean, structured data. They compare FMTC to raw network feeds and scraped coupon sources, noting common issues like broken links, incorrect fields, time zone errors, expired or invented codes, and the resulting poor user experience and lost clicks. The episode highlights faster integration, centralized deal management, validated offers available via API/UI in multiple formats, and how clean deal data can improve conversions and support business development.00:00 Coupon API Opportunity Cost00:20 Show Intro And Guest01:21 What FMTC Does02:14 Coupon API Explained03:11 Why Data Quality Matters04:56 Conversion And Shopper Behavior06:06 FMTC Setup Walkthrough08:59 Integration Speed And Use Cases10:34 Future Of Coupon APIs11:34 Final Takeaways And OutroStart your 14-day FMTC free trial to see how much time you can save. https://www.dustinhowes.com/fmtcSubscribe to this channel for more affiliate program growth tactics. Have you heard about Inflektion yet? They are changing the game in Affiliate marketing.The only platform with personalized funnels to scale partnership marketing for brands, agencies, influencers, and affiliates. Catering to the health and wellness space, this tracking soluition is helping build landing pages for partners in a manner of minutes instaead of weeks. They have social listening to capture all the content your brand is creating so that you can find more partners talking about yFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com