Coupon, Cashback, & Conquesting. How to Align your Brand Strategy with Consumer Behavior to Drive Sales

Coupon, Cashback & Conquesting.In episode Eleven, we focus on the world of coupons, cashback, and conquesting, exploring how aligning your brand strategy with consumer behavior can drive sales.Gen3 Marketing's special guest is Tiara Rea-Palmer, the Director of Partnerships at CouponFollow, with a wealth of experience in the affiliate industry spanning 16 years. Tiara has a unique perspective having worked on both the advertiser and publisher sides. She's a sought-after speaker, frequently contributing her expertise at industry events and quoted in online publications.Tiara sheds light on CouponFollow's role as a coupon and cashback site, explaining how they prioritize the consumer experience to ensure satisfaction for both shoppers and advertisers. She also touches on the impact of data and research in dispelling misconceptions about coupon sites being solely low-funnel.As we approach the holiday season, Tiara provides valuable tips for brands looking to maximize their sales during Black Friday and Cyber Monday. From leveraging high-performing publishers to exploring cashback and coupon strategies, she offers actionable insights for brands aiming to make the most of this crucial shopping period.