Courier Weekly - Friday 31 July

from Courier Weekly · host Courier

We’re with Mélanie Masarin, founder of the new alcohol-free drink brand GHIA. Mélanie – who previously led marketing at Dig Inn and offline and experiential strategy at Glossier – was supposed to launch GHIA back in April, but things didn’t exactly go to plan. She explains what caused the starts and stops, why the alcohol-free sector is booming, and where she hopes to take the brand.

Episode metadata supplied by the publisher feed · Published Jul 30, 2020

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Courier Weekly - Friday 31 July

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This episode was published on July 30, 2020.

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