Courses That Sell Come From Problems And Promises Not Knowledge episode artwork

EPISODE · Jul 29, 2025 · 22 MIN

Courses That Sell Come From Problems And Promises Not Knowledge

from The New Generation Entrepreneur Podcast · host Brandon Lucero

I'm challenging you to reconsider the approach to solving problems in your audience's life or business through your courses. In this episode of the New Generation Entrepreneur Podcast, we'll explore why offering a solution to a single, specific problem might be more effective than creating comprehensive, 'monster' programs aimed at solving multiple issues. Tailoring a course to address a precise problem can make marketing simpler and more impactful. Learn why smaller, focused courses can often be created faster and marketed more effectively, and discover strategies to optimize your existing courses to better meet the needs of your audience. Tune in for insights on thriving in business by aligning your offers closely with your audience's most pressing problems. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

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Courses That Sell Come From Problems And Promises Not Knowledge

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This episode was published on July 29, 2025.

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I'm challenging you to reconsider the approach to solving problems in your audience's life or business through your courses. In this episode of the New Generation Entrepreneur Podcast, we'll explore why offering a solution to a single, specific...

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