EPISODE · Mar 11, 2024 · 35 MIN
Courting Mr. Beast - DNW Podcast #476
from Domain Name Wire Podcast · host Andrew Alleman
Last year the world's most popular YouTuber, Mr. Beast, changed his merch store domain to .store and promoted the switch in a video viewed nearly 200 million times. On today's show, Radix CEO Sandeep Ramchandani explains how his company worked over many months to strike a deal with Mr. Beast. We also discuss other influencer and other marketing campaigns Radix has run and how it calculates a return on the investment. Additionally, Sandeep sheds some light on how Radix's top level domains performed last year. Also: A golden domain, sales landers blocked, Squadhelp features and more. Sponsor: Sav.com domain transfers
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Courting Mr. Beast - DNW Podcast #476
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