Cove Bikes: The North Shore Originals Who Never Sold Out

Cove Bikes isn’t just another mountain bike brand… it’s one of the original builders of freeride.Born on the North Shore of Vancouver, Cove was there when mountain biking went from cross-country racing to full-blown chaos—skinny ladders, massive drops, and lines that made no sense… until someone rode them.In this video, we dive into the full story of Cove Bikes: • How a small rider-owned shop helped shape freeride MTB • The legendary bikes like the Stiffee, Handjob, and Hummer • Why Cove stayed independent while the rest of the industry went corporate • And how they’re still quietly holding it down todayThis is the story of a brand that didn’t chase trends…It created them.⸻If you’re into MTB history, freeride culture, and the brands that built the sport—this is for you.⸻Got a Cove story? Ever ridden one? Drop it in the comments 👇⸻#MTB #MountainBiking #Freeride #NorthShore #CoveBikes #BikeFilth