Covering The Creator Economy w/ Kaya Yurieff (The Information)

This week Kaya Yurieff, a Creator Economy Reporter for The Information, joins Alessandro Bogliari, host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory for an episode of The Influence Factor. The two discuss what it's like to be a creator economy reporter, how to keep up with the ever-evolving industry news, what stands out to a reporter when featuring startups and creators, and so much more! The Information’s Creator Economy Newsletter: https://www.theinformation.com/newsletters/creator-economy?rc=rtpyqg Kaya's Twitter: https://twitter.com/kyurieff  🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg   🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3csN98L  🎧 Listen on: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837 Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw   Show Notes: (1:08) - Kaya’s career background (2:27) - Creator coverage topics (3:22) - How Kaya prioritizes what news to feature (5:12) - Morning routine (7:15) - Do’s and don’ts of outreach pitches (10:26) - Shift in sharing across social media platforms (13:47) - Community versus an audience for a creator (18:38) - Myths revolving around the Creator Economy and Kaya’s role (21:47) - Initial data on private companies in the Creator Economy (26:26) - Other resources of interest for Kaya (28:42) - Untapped markets within the Creator ecosystem (30:58) - How will platforms tackle burn out (33:04) - How to get in touch and follow Kaya