COVID-19 and Franchising: An Abbreviated, but Very Special Episode.

The pendulum never stops in the middle, does it?  We've gone from the best of times, to the worst of times, in a matter of days.  Now, as COVID-19 has us all swimming in uncharted waters, IFA President and CEO talks about his efforts to protect franchisees from the very legislation that Congress is ostensibly trying to enact, to protect themselves from the abyss that we all could face, if cool, calm minds don't prevail in this crisis.  .  He also talks about a 3 part webinar he is particpating in, produced by Nick Powills and 1851franchise.com this week, honing in further on what exraordinary measures are required to survive, in these extraordinary times.