COVID-19: Should Companies Mix Marketing with Public Health and Safety Messages?

Should the Chief Marketing Officer issue public messages about what the organization is doing in terms of public health and safety? Craig Carroll, Communications Institute Leader at The Conference Board, chats with a team of experts, with a view from three perspectives: marketing, communications, and corporate social responsibility. Host: Craig Carroll, Communications Institute Leader, The Conference Board Colin McConnell, former Chief Brand Officer with Prudential Steve Dowling, former Vice President, Communications, Apple, and former Silicon Valley Bureau Chief for CNBC Kelly Semrau, former Senior Vice President, Global Corporate Affairs, Communication and Sustainability, SC Johnson