COVID-19: Six months On. Where is Australian eCommerce now? | #027

In this episode of Add To Cart, we are re-joined by Kate Collinson, eCommerce consultant & growth marketer and Craig Somerville, Managing Director of digital marketing agency Reload Media. It has been six months since we first met with these two for an insider’s take on Australian eCommerce in the time of COVID and we are due for an update. This chat includes tips on how retailers should approach the latter part of 2020, Black Friday included, eCommerce growth predictions for 2021 and a discussion of the most innovative Covid-inspired pivots our guests have seen. If you’re an Aussie retailer struggling to make sense of a COVID-impacted world, this one’s for you.Links from the episode:The Geami X Box Mini from Signet (sponsored)Peter Sheppard Footwear and Shopify Plus (sponsored)Reload Media’s free ‘Retail & eCommerce Post Covid’ insights deskThis episode was brought to you by…  Signet / Shopify PlusAbout your co-hosts:Kate Collinson from Kate Collinson Digital Consulting Kate is an eCommerce consultant & growth marketer specialising in Shopify & Shopify Plus with a decade’s experience in eCommerce. She’s often called a “digital Swiss army knife” by clients, with a wide skillset spanning data & analytics, digital and platform strategy, paid media and customer lifecycle marketing. She works with retailers including Nimble Activewear, The Daily Edited and Steele label. You can contact Kate on LinkedInCraig Somerville from Reload MediaCraig is the Managing Director of digital marketing agency Reload Media, a multi-national agency with offices in London, Brisbane and Manila. Craig’s worked with some of the world’s leading brands on all aspects of their digital marketing, and is a regular industry speaker at events such as Online Retailer and Shopify Unite. You can contact Craig on LinkedInThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community