COVID & the Chocolate Factory: Behind the Scenes at Lily's episode artwork

EPISODE · Apr 16, 2020 · 17 MIN

COVID & the Chocolate Factory: Behind the Scenes at Lily's

from Middle Market Growth Conversations · host Association of Corporate Growth

This week's podcast episode features Jane Miller, CEO of Lily's, a maker of sugar-free chocolate. Originally broadcast on ACG's GrowthTV, Miller speaks with ACG CEO Tom Bohn about leading Lily's through the disruption caused by COVID-19 and the support the business has received from its private equity backer, VMG Partners. Although the company is in a strong financial position, Miller says Lily's has had to act quickly to protect the safety of employees. She also describes how her leadership style has changed at a time when everyone is working remotely, and how the company has adapted its digital marketing efforts and messaging in the current environment. Lily's was featured in the March/April cover story of Middle Market Growth magazine, which highlighted VMG and the entrepreneur-led brands it has helped scale, including Spindrift, Justin's, Perfect Snacks and many others. That article is available in the MMG archive: middlemarketgrowth.org/cover-growing-a-healthy-portfolio/. To watch interviews with Jane Miller and many other business leaders, visit acg.org/growthtv.

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