COVID hit… and Increased Business by 25%!! w/Tom Lefaivre, Part 1

2020 has been anything but the norm for businesses, entrepreneurs, employees, and customers. Every business has been hit with new challenges. Some businesses have come out stronger. These are the companies that successfully pivoted, kept a focus on their marketing, treated their employees well, and kept going despite the challenges.  Anchor Harvey is an example of a company that pivoted, rolled with the punches, and found a new path to success. How did they stabilize their business and identify new opportunities? In this episode, Anchor Harvey President and CEO, Tom Lefaivre shares how his team is navigating the challenges of running a business in a COVID economy.  The things you should do for your employees cost money, but there’s always a payback. -Tom Lefaivre    Three Things You’ll Learn In This Episode  Our clients, prospects, and customers want to hear from us during this time of uncertainty. They want to know that we’re still active and working, and how we’ve shifted operations in response to the pandemic.  With more people working from home, website clicks rates and email open rates have increased significantly. This is a great time to intensify our online marketing efforts instead of slowing or shutting them down.  For many business owners, the 2020 crisis has been a time to put more into taking care of their employees and boosting morale. When we show our people that we care, especially in tough times, we earn a lifetime of loyalty.   Guest Bio    Tom is the President and CEO at Anchor Harvey Components. Anchor Harvey is a data-driven aluminum forging company with a century-long legacy in precision manufacturing, engineering, and supply chain management. They’ve modernized the age-old aluminum forging process by introducing sophisticated technology to monitor and control every step of the operation. For more information visit https://anchorharvey.com/ and connect with Tom here https://www.linkedin.com/in/tom-lefaivre-8804a013/.  Learn More About Your Host:   Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior-level leadership, sales, and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well-known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.    Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes, AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.