Covid stories: From redundancy to opportunity - with Kerry Parkin of Est Communications

Questions? Comments? Episode suggestions? Send us a text message!#097 - Kerry Parkin explains how, having been made unexpectedly redundant as a result of the Covid pandemic, she took the opportunity she’d been waiting for to start her own business.What you'll learn[1:12] What a communication agency does.[2:36] What led Kerry to this career.[4:02] What Kerry enjoys most about her job and what her main drivers are.[5:00] What Kerry’s last marketing job was before Covid hit.[6:34] The extensive traveling Kerry had to do as part of her job pre-Covid.[7:57] What Kerry’s career plans were before the pandemic hit.[8:56] How Kerry’s company responded to the pandemic and the shock of being made redundant.[10:51] Kerry’s immediate reaction to getting made redundant.[13:11]  How to decide what’s next when facing redundancy.[14:38] How spending time with your children can make you reassess your priorities.[16:27] The process of finding your purpose and what’s really important to you.[19:50]  The benefits of working for yourself rather than another organisation.[20:48] Why Kerry hadn’t started her own business in the past.[22:16] How to attract clients when first starting a business. [24:09] The importance of continually reassessing business ventures to see if they’re still working for you.[25:40] Where Kerry would like her business to be in five years.[26:36] The resources that have been most helpful to Kerry.Resources mentioned in this episode (some of these are affiliate links and we may get a commission in the event that you make a purchase - this helps us to cover our expenses and is at no additional cost to you):Three Feet from Gold, Sharon Lechter, and Greg ReidThe Chimp Paradox, Prof. Steve PetersTruth To Power, Jess PhilipsFor the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:https://changeworklife.com/covid-stories-from-redundancy-to-opportunity/Re-assessing your career?  Know you need a change but don't really know where to start?  Check out these two exercises to start the journey of working out what career is right for you!Take me to the exercises!Also, make sure to join the Change Work Life Facebook group and check out all the resources mentioned by our guests on the Change Work Life Resources page.Follow us on Facebook, Instagram, and Twitter.