Cowbucker: Starting a Hat Revolution

Today we're hearing from the co-founder of Cowbucker, inventor of "the Bucker," a hat that's part trucker lid and part cowboy brim. According to them, it's "probably mankind's greatest invention." Here's the wild part: they have sold close to 50,000 of them since launching in October 2014. In today's episode, Derek shares his journey with us, and tells what he's learned along the way. We'll find out: How they sold their 144 units as their first order... with only a prototype The unfair advantages that propelled their early success After that initial success, how they scaled by repeating the same success Derek's advice for running a successful Kickstarter How Cowbucker drove traffic to their Shopify store Tune in for more details! Resources Cowbucker - Use code KURT25 to get 25% off your Cowbucker hat. (Good from 10/9/18 to 10/16/18) Kickstarter Campaign: Cowbucker Presents the Bucker Book Recommendation: Traction by Gino Wickman Book Recommendation: Marketing That Works by Leonard M. Lodish App Recommendation: Tidio Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager