Cozy Marketing: Market Your Business Without Burnout with Guest Addy Lopes[Episode 26]

Host: Stacy Braga, Copywriter + StrategistAbout the HostStacy is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.About the GuestAddy helps small business owners simplify their marketing so they can build a more peaceful, unplugged business. As an introvert and toddler mom, Addy has learned how to build a business that can continue to thrive despite unpredictable energy levels and time limitations. Through her cozy marketing approach, she helps people market their businesses in a way that aligns with their individual needs and lifestyle.Description Marketing your business doesn’t have to feel overwhelming. In this episode, Stacy sits down with cozy marketing strategist Addy Lopes to talk about simplifying your marketing so you can grow your business without spending all your time online.Addy shares how to create a marketing plan that works for you, the power of evergreen content, and why world building is the secret to building strong relationships with your audience. Plus, she breaks down how to choose the right platforms and strategies based on your energy, lifestyle, and long-term goals.If you want a marketing approach that feels good and gets results, this episode is for you!Episode Highlights 00:00 Introduction to Cozy Marketing06:06 The Importance of Evergreen Content14:49 Building Relationships Over Transactions19:23 Outro Resources Mentioned/Connect with Addy Addy’s Newsletter – Learn more about cozy marketing and world building through Addy’s email list.Threads (@encontrocreative) – The best place to connect with Addy and join the conversation.Instagram @encontrocreative - DM’s Only Connect with Stacy: Website: Stacy Braga Copy Studio Instagram: @stacybragacopyPodcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_VirtualMusic by: teodholina, teodholina - Pixabay