CPG Brands Saved College Football Bowl Games?! RANKING Every Brand Spectacle!

In an era of college football where bowl games don't matter anymore, it seems CPG brand marketers didn’t get that memo! Imagine a world where fans are showing up (or watching at home) not just for the sport but the title sponsor’s brand experience! In what has become a marketing platform for some of the wackiest shareable moments in recent memory…a select group has mastered how to turn passive viewers of college football postseason into active participants in their brand stories. But as another college football postseason ends, I wanted to quickly provide a tier ranking of every bowl game that had a CPG brand as the title sponsor, which includes the Bucked Up LA Bowl, Bush's Boca Raton Bowl of Beans, Pop-Tarts Bowl, Snoop Dogg Arizona Bowl, Kinder's Texas Bowl, Tony the Tiger Sun Bowl, Cheez-It Citrus Bowl, and Duke's Mayo Bowl. And my tier ranking will be based solely around how effective these sponsors were at creating brand-driven spectacles. Lastly, and this has little to do about dissecting the marketing strategies of CPG brands…but why not play these “bowl games” in the first week of the season. I’m not sure the college football teams participating would actively embrace the current-level of brand-driven spectacles…but it would certainly bring immense meaning back to those games. But in the end, maybe attention doesn’t materially change either way in today’s online sports betting and prediction markets era.