CPG Vibes - Episode 206- Category Reviews 103

This episode we're continuing our Category Review series! We have rising star in the retail industry, John Lane, from Raley's and Matt Williams, CEO and Founder of The CPG Collective. JJohn has led and leads several new product innovation strategies for Raley's and now oversees Frozen as Sr. Category Manager & Product Innovation. We'll get insight into how he and buyers look at category reviews - what they want to see from brokers and brands and what not to do. Matt has extensive knowledge in the CPG industry working his way up as a sales rep to being in high level c-suite positions with Odwalla, Dean Foods, Beecher's Handmade Cheese and Tattooed Chef before starting his hybrid CPG brokerage that focuses on California. The knowledge we will gain from this conversation will be priceless!