EPISODE · Mar 10, 2015 · 14 MIN
CQ: Sticktion
from Sage Business & Managment
Kathryn LaTour and Lewis Carbone discuss their article on assessing memory for the customer experience. The paper was the winner of Cornell Hospitality Quarterly's 2014 Best Article Award. http://cqx.sagepub.com/content/55/4/342.full.pdf+html
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CQ: Sticktion
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