CR #004: She Drove 90 Minutes to a Canceled Fundraiser

CR #004: She Drove 90 Minutes to a Canceled FundraiserAn 80-year-old donor drove 90 minutes to an event that was already canceled. Here's why.Episode SummaryIn this episode of Castle Roads, host E. Paul Bigham breaks down the hidden donor friction quietly costing nonprofits money.You'll learn why a social media post doesn't fulfill your obligation to donors, where friction hides in your landing pages and giving options, and how to make giving effortless.Question of the Day 🗣️What's the most friction-filled experience you've ever had as a donor? A confusing website, a missing confirmation, an event gone wrong? Share your story below.Key Take-awaysA single-channel announcement reaches no one who matters. One email would have saved Margaret a wasted 3-hour trip.Posting on social media does not resolve your obligation to your donors.Frictionless fundraising means making it easy for people to do what they already want to do.Hidden friction lives in your landing pages, websites, and donation processes. Go find it.Donors should have 10+ ways to give: QR codes, text, Bitcoin, AI direct, and more.Timestamped Outline ⏱️00:00 - Is there donor friction in your fundraising?00:10 - Margaret's 90-minute drive to a canceled event02:33 - Donor friction explained02:53 - "We posted it on social media"03:30 - "She only follows Jesus" - wrong church, wrong pew03:51 - Where you're creating unnecessary friction04:24 - Make it easy for donors to do what they want05:27 - Every way a donor should be able to give06:30 - 352 phone checks and 11.5 billion hours on social10:12 - Closing - all roads lead to the same castleLinks & Resources 🔗Castle Roads Newsletter → www.linkedin.com/newsletters/castle-roads-7450910196572504065/Bigham Agency → www.bighamagency.comSubscribe to Castle Roads on YouTube → https://www.youtube.com/channel/UCyKs2ExSOqB_zpArr1rRlJA?sub_confirmation=1Connect & CTA 🎯👉 Enjoyed this? Subscribe & leave a review on Apple Podcasts.🎁 Get Castle Roads every week - where smart fundraisers learn to converge old-world wisdom with new-world technology to build lasting donor relationships: www.linkedin.com/newsletters/castle-roads-7450910196572504065/CreditsHost: E. Paul Bigham © 2026 Bigham Agency. All rights reserved.