CR026: Becoming a data driven organisation pt.2 with Mark Jones, Reach PLC

Being a data-driven organisation means culturally treating data as a strategic asset and then building capabilities to put that asset to use not just for big decisions but also for everyday action on the frontline.  In this second of a two part mini-series looking at becoming a data driven organisation, Dave, Sjoukje & Rob talk to Mark Jones, Head of Engineering for Data & Analytics at Reach plc, a British newspaper, magazine and digital publisher, about data governance and management, the move to data products and how that drives more value from your data.  In this weeks trend we talk about why, when the benefits are often so clear, becoming a data driven transformation is so hard! TLDR:01:02 Intros01:36 Cloud conversation with Mark Jones28:19 Why Becoming a Data-Driven Organization Is So Hard 37:07 LLM's! GuestMark Jones: https://www.linkedin.com/in/markjones/ HostsDave Chapman: https://www.linkedin.com/in/chapmandr/Sjouke Zaal: https://www.linkedin.com/in/sjoukjezaal/Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ProductionMarcel Van Der Burg: https://www.linkedin.com/in/marcel-van-der-burg-99a655/Dave Chapman: https://www.linkedin.com/in/chapmandr/SoundBen Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/