Crack Her Barrel

First there was Bud Light, then there was Jaguar, and now there is Cracker Barrel.Cracker Barrel’s disastrous rebrand led by yet another clueless commissar, CEO Julie Felss Massino, and her three merry agencies has become yet another grievous flashpoint in the descent of mainstream marketing into complete lolcow. Except this time there wasn’t a gay agenda attached. How did this occur, and why? I break it down.(Here’s one of my pieces on Bud Light from the time): The Carousel is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thecarousel.substack.com/subscribe