Crack the Marketing Code #1: Relevance
from Publishing Secrets Hosted by Tamara M. Jackson
In this episode, you’ll also hear: What you need to understand in order to position your book to create interest – not just awareness A step-by-step look at how to build relationship before asking people to buy – and why it matters 2 “R”s that make a huge difference in selling books 3 aspects of reviews that people look at before buying a book 5 components that MUST be in your book description in order to communicate relevance BIO: My name is Tamara Jackson but my clients affectionately call me "Coach Tam." I am an author, speaker, transformation coach, and 11-year, 100 lb. weight loss success story. I am also the CEO of a mission-oriented gym and wellness center in the Charlotte, NC area called 265 Point Total Fitness. Interestingly enough, much of the success that God has allowed me to enjoy is founded upon a book that I wrote in 2013, 265 Point. In the book, I share how I transformed from being a 265 lb. junk food addict to a 155 lb. fitness fanatic appearing on the demonstration floor of the Dr. Oz Television show. It's part biography, part self-help. I wanted to do my part to end the trend of obesity in America and help others lose weight and keep it off. I would love to say that I answered the call to write immediately. I didn't. It took me YEARS to put pen to paper and publish my book. Now, as an aspiring author coach my mission is to ensure that others don't repeat my mistake. This podcast, Publishing Secrets, is designed to further that mission. I pray that it blesses you! GET CONNECTED: Website: http://www.265point.com Purchase 265 Point: https://www.bookclout.com/book/265Point Facebook: https://www.facebook.com/TamaraJacksonTransformationExpert/ Instagram: https://www.instagram.com/fitnesstamara265/
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What this episode covers
You might think that the first step for marketing your book is to create more awareness – after all, if people are going to buy your book, they have to know it exists, right? But there’s actually another important element that has to come first. Because lots of fanfare and attention won’t help your book sell if your audience doesn’t connect with your message. In this first part of the Crack the Marketing Code series, Coach Tam explains how to make your message relevant to your target audience – and how to communicate it to them from the beginning.
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