Cracker Barrel, Chili’s, and the Dallas Cowboys: Brand promises and the power of personal transformation

Cracker Barrel’s new logo has been called a “textbook case of how not to rebrand,” losing touch with the quirks that made people love their brand and erasing what it did best. By contrast, Chili’s has enjoyed a “corporate turnaround for the ages” by simplifying operations and focusing on its core. And though the Dallas Cowboys have failed to win on the field for decades, their mastery of the “attention economy” keeps them the world’s most valuable sports franchise. Unlike brands that thrive on publicity, the Christian “brand” depends on transformed lives—Jesus changes only what we yield to him.About Denison Forum and The Daily ArticleToday's Daily Article was written by Dr. Jim Denison and narrated by Chris Elkins. You can read this article on our website. You may also receive it in your inbox by subscribing to our newsletter.NOTE: Denison Forum is a fully donor-funded nonprofit ministry. To support our calling, please donate today.Get your copy of Love the Lord Your God today