Cracking Corporate Canada's Hidden Codes: An Immigrant's Journey episode artwork

EPISODE · Jan 12, 2026

Cracking Corporate Canada's Hidden Codes: An Immigrant's Journey

from Sunulife INSIGHTS · host Sunulife

These excerpts are from Issakha Dia's book, "Unwritten Rules: Cracking Corporate Canada’s Hidden Codes," set for a 2025 release. The book details Dia's journey as a Senegalese immigrant navigating the Canadian corporate world, emphasizing the challenges and strategies he employed to build a successful career. It highlights how his past experiences in Senegal and Morocco, focused on hard work, skill development, and resilience, provided the foundation for overcoming obstacles and decoding unspoken rules in Canada. The author aims to provide a playbook for other immigrants, demonstrating how to leverage one's background, adapt quickly, and persistently pursue goals despite facing biases and resistance.

These excerpts are from Issakha Dia's book, "Unwritten Rules: Cracking Corporate Canada’s Hidden Codes," set for a 2025 release. The book details Dia's journey as a Senegalese immigrant navigating the Canadian corporate world, emphasizing the challenges and strategies he employed to build a successful career. It highlights how his past experiences in Senegal and Morocco, focused on hard work, skill development, and resilience, provided the foundation for overcoming obstacles and decoding unspoken rules in Canada. The author aims to provide a playbook for other immigrants, demonstrating how to leverage one's background, adapt quickly, and persistently pursue goals despite facing biases and resistance.

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Cracking Corporate Canada's Hidden Codes: An Immigrant's Journey

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This episode was published on January 12, 2026.

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These excerpts are from Issakha Dia's book, "Unwritten Rules: Cracking Corporate Canada’s Hidden Codes," set for a 2025 release. The book details Dia's journey as a Senegalese immigrant navigating the Canadian corporate world, emphasizing the...

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