Cracking MGID: Skincare, GLP‑1, And Global Lead Gen ft. Yulia Petruk

Tired of fighting the same crowded Meta auctions while your CPAs climb every week? There’s a smarter lane. Native is printing for buyers who know how to play it.In this episode, we chopped it up with Yulia Petruk of MGID live at Affiliate World and broke down why native is still one of the most underrated channels in the game. We talk funnels built for readers instead of scrollers, the verticals on fire right now, and the global markets most buyers sleep on while money moves under their feet.Skincare quietly overtaking weight loss, evergreen home improvement lead gen, GLP-1 going nuclear, Poland crushing hearing aids, Brazil popping, Italy owning skincare for a decade straight… it’s all here.We also get real about scale. From 10k/day to teams doing eight figures a month, native can go big if you localize, get compliant, and partner with people who know the publishers, the whitelists, and the guardrails. Conferences still matter too. One face-to-face can unlock a geo, a format, or a vertical you’d never test from behind a screen.If you’re ready to diversify, stabilize your funnel, and escape the platform roller coaster, hit play and take these notes straight into your next test.Massive shoutouts to our sponsors:Ringba – the GOAT of call tracking and analytics powering the best in the game.NewsBreak – the fastest-growing platform helping marketers break out of crowded auctions and reach real users at scale.No Money No Honey.Timestamps:0:00 Setting The Stage At Affiliate World0:46 Why Native Ads Are Underrated1:18 Q4 Trends And Winning Verticals3:12 Skincare’s Surge And Hot Markets5:30 Global Vs US Mindset In Media Buying7:35 Big Numbers: Scale Stories And GLP-110:12 Trend Cycles, Health Offers, And Timing11:48 Lead Gen Pain Points And Native Strategy13:30 Senior Audiences, Listicles, And EU Insights15:20 The Power Of IRL Networking16:50 Onboarding With MGID And Support18:07 Closing Rally: Go Native And Level Up