Cracking the Auto Dealer Code in Payments

Auto dealers are leaning into dual pricing, surch…

An episode of the Merchant Sales Podcast podcast, hosted by Merchant Sales Podcast, titled "Cracking the Auto Dealer Code in Payments" was published on March 21, 2025 and runs 26 minutes.

March 21, 2025 ·26m · Merchant Sales Podcast

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Summary

Auto dealers are leaning into dual pricing, surcharging, and other differential pricing strategies—and payments companies are taking notice. In this week’s episode, James Shepherd interviews Ben Ross of Green Payments to talk about how this high-volume, high-margin vertical is embracing innovative pricing models. Learn how Green Payments’ proprietary Dealer Genie software is built to serve this niche and integrate with dealer management platforms. Plus, discover why the auto industry is becoming a prime opportunity for savvy agents and ISOs looking to specialize.

Episode Description

Auto dealers are leaning into dual pricing, surcharging, and other differential pricing strategies—and payments companies are taking notice. In this week’s episode, James Shepherd interviews Ben Ross of Green Payments to talk about how this high-volume, high-margin vertical is embracing innovative pricing models. Learn how Green Payments’ proprietary Dealer Genie software is built to serve this niche and integrate with dealer management platforms. Plus, discover why the auto industry is becoming a prime opportunity for savvy agents and ISOs looking to specialize.

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