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Mar 12, 2021 49 min

Cracking The Code Of Innovation with Ron Berman

from Angelneers: Insights From Startup Builders Hosted by Angelneers

Ron Berman is a professor of marketing at Wharton. He focuses his research on online marketing, marketing analytics, and the marketing actions of startup firms. Back in 2011, as part of the group of collaborators composed of Berkeley and Stanford faculty members, Ron co-authored the Startup Genome report, in-depth research about what makes Silicon Valley startups successful. In this episode, Ron talks about the findings of this seminal research project.

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Cracking The Code Of Innovation with Ron Berman

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This episode was published on March 12, 2021.

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