Cracking the Code of Picky Eaters: San Diego-based Hidden Foods is Revolutionizing Family Mealtime

#345 This week's Happy Half Hour dives into the challenges of parenting picky eaters with special guest Kendra Vallone Matthews, founder of Hidden Foods Co. Kendra shares her journey from golf pro to hidden food expert, revealing how her frustration with her child's picky eating led her to create a line of nutrient-packed foods that taste great and appeal even to the pickiest eaters. She candidly discusses how she transformed a culinary shortcut—jarred pasta sauce—into an innovative, good-tasting solution that integrates vegetables, vitamins, and proteins into everyday foods. We talk about convenience food, how it has shaped eating habits, and why it doesn't have to be that way. To follow Kendra click HERE. To follow Hidden Foods click HERE. Discover more at San Diego Magazine HERE