Cracking the Code on Brokerage Deals w/ Todd Kivimaki

Are you tired of chasing individual real estate agents one by one? In this episode of the PropMedia Podcast, hosts Matty and Moses sit down for a masterclass in volume growth with Todd Kivimaki, founder of the Spiro platform and one of the country's top operators at WOW Video Productions.Todd shares the exact "top-down" strategy he used to scale his real estate media business across Ohio and surrounding states by shifting his focus from pitching individual agents to securing massive, exclusive deals with entire brokerages.Tune in to learn:The Brokerage Blueprint: How to identify traditional and franchisee-owned brokerages that are primed for partnership.Speaking the Right Language: Why brokers don't actually care about your photography or video quality—and why they only care about growing their market share and recruitment.Structuring Winning Deals: Todd’s exact approach to designing tiered discount packages and framing your services as a powerful recruitment value proposition.Leveraging Mid-Tier Agents: Why you should skip the "Mercedes-driving" top producers at first, and target the year-two, mid-tier agents to win listing presentations and outmaneuver the competition.Scaling for Volume: Honest insights on the operational shifts, systems, and hiring strategies needed when a massive brokerage deal brings in high-volume business overnight.Plus, stick around for a quick look at the latest workflow features from Pixlmob, including their game-changing new inline lot line overlay tool.Whether you are looking to land your first regional contract or take your real estate media business to the next level, Todd’s 20+ years of trial and error will help you rewrite your sales script and build a true media empire.Don’t forget to check out PropMedia.com and Pixlmob.com for more resources to grow your property media business!