Cracking the Consumer Code: How CPG Brands Win with Data | Kumar Subramanyan & Kaushik Boruah

Just because a trend or a technology is new and exciting doesn't mean it will translate into a successful product. Successful innovation requires a deep understanding of consumer needs and preferences. Kumar Subramanyan from Unilever R&D talks to Kaushik Boruah from LatentView Analytics in the latest episode of the High on Data podcast. Kumar talks about how CPG brands are using data and digital tools to understand what consumers really want and talks about shares a framework for successful innovation.