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Cracking the Conversion Code for your Product, with Chris Smith episode artwork

EPISODE · Jun 14, 2022 · 32 MIN

Cracking the Conversion Code for your Product, with Chris Smith

from Product: Knowledge · host Graphos Inc.

It can be infuriating how much time your marketing efforts take—especially when they get zero traction. Wouldn't it be great if you could focus on acing activities you know will generate results? Chris Smith, cofounder of Curaytor and author of the bestselling (and newly revised edition of) “The Conversion Code,” shares data-proven ways to attract and convert buyers by making smarter use of all the tools you use, from text messages to TikTok. After working for two billionaires, a billion-dollar publicly traded company and a startup that was acquired for 9 figures, Chris wrote “Peoplework” and the first edition of “The Conversion Code,” now used to teach marketing at Johns Hopkins University. In the six years since that first edition was published, the marketing landscape has been turned on its head by privacy restrictions, and Chris knew it was time to offer new solutions. Lots of them. In this mind-blowing episode, Chris Smith shares some of the most valuable insights from the new book, including clever hacks and tricks you can use right away to get exceptional results from your website, social media, TikTok—and everything you do. Buy The Conversion Code 2nd Edition on Amazon Curaytor Website: https://www.curaytor.com Graphos Product, The Product Marketing Agency website: GraphosProduct.com

Episode metadata supplied by the publisher feed · Published Jun 14, 2022

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It can be infuriating when your marketing efforts get zero traction. Wouldn't it be great if you could focus on activities you know will generate results? Chris Smith, cofounder of Curaytor and author of the bestselling (and newly revised edition of) The Conversion Code, shares data-proven ways to attract and convert buyers by making smarter use of tools from text messages to TikTok.

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Cracking the Conversion Code for your Product, with Chris Smith

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This episode was published on June 14, 2022.

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