Cracking the Polish Retail Market | Dominik Wilk

Poland is the poster child of EU-driven integration. And all FMCG companies want a piece of that growth. What are the risks? And the opportunities?In this episode, host Filiberto focuses on the marketing dynamics of the Polish food and beverage sectors with expert Dominik Wilk. They discuss the complex Polish retail environment, noting the evolution from traditional trade to a more modern, competitive landscape dominated by discounters like Biedronka and Lidl. Dominik shares insights on the challenges and strategies for international brands entering the Polish market, emphasising the importance of strong branding, strategic market entry, and patience. The conversation also covers the resurgence and challenges in the premium retail sector, as well as the evolving roles of wholesale giants like Selgros and Makro.00:00 Introduction01:04 Meet Dominic Wilk03:05 Overview of the Polish Retail Market04:53 Challenges and Competitiveness in the Polish Market12:16 The Rise of Convenience Stores16:15 Premiumization and Market Evolution23:04 The Role of Discounters in Shaping the Market28:39 Wholesale Players: Selgros and Makro32:34 Entering the Polish Market: Strategies for Success35:33 Conclusion This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe