Craft

Craft with Casey Ritts and Peter Gosselin, CAPE Agency Tiny Victory: Reclaiming the creative soul of advertising. In this episode, Jennifer sits down with Peter Gosselin and Casey Ritts, co-founders of CAPE Agency in New York, to talk about rebuilding what advertising forgot. Their partnership began with a shared sense of purpose—and a mutual love of creative mischief. Together, they explore the evolving role of trust, risk-taking, and human connection in an industry that is often overlooked by metrics. Jennifer and CAPE talked about: Why advertising is (still) a relationship business The upside of unconventional career paths Risk, failure and what it really takes to make good work What CAPE is doing differently and why it works Trust as a strategy—not a nice-to-have Need an advertising agency that gets to the heart of your brand? Check out CAPE Agency. ______________ Tiny Little Victories is a ⁠⁠⁠⁠Storyology⁠ production. Give us some love! Follow, comment and rate Tiny Little Victories here on Spotify, and Apple Podcasts, Amazon Music and YouTube. Connect and follow the show on our website. Tiny Little Victories is created, produced and hosted by journalist, author and poet, Jennifer Kite-Powell. Audio: Marc Cotton, Audio Wrangler, UK