Craft a Compelling Podcast That Hooks Your Audience (and Makes You Money) [Coaching Session]

Discover the secrets to planning and launching a compelling podcast or livestream show in this enlightening episode of The Recognized Authority. Host Alastair McDermott, a business coach and marketing strategist, invites back Nina Froriep, video marketing expert and founder of Clockwise Productions. Nina shares her goals for starting a new podcast or livestream show - to bring on high-profile thought leaders in her industry, create valuable clips and assets, and attract potential clients. Alastair dives deep into the steps for creating an engaging, audience-focused show. They discuss ideal podcast length, repurposing existing content, choosing a compelling title, episode formats, promotion strategies, and more. Nina asks insightful questions about scheduling live versus pre-recorded shows, mixing solo and interview formats, usingseasons, and keeping hands-off with outsourcing. Alastair emphasizes focusing on serving the audience while meeting your own goals.  0:00 Introduction 2:23 How to get the most out of interviews with high-profile guests 5:56 Ideal podcast length 7:41 Tips for an effective show intake form 16:45 Being personally revealing builds authenticity 17:54 The power of audio-only content vs. video 22:32 Options for partnerships and sponsorships 23:25 Starting before you're ready 24:46 Using AI tools to streamline production 32:33 Crafting titles that communicate benefits 39:05 Promoting right from the start for growth 45:10 Choosing a compelling podcast title 1:04:45 Passion for your podcast topic 1:09:36 Repurposing existing content into episodes 1:23:37 Key takeaways and action plan The discussion provides an inside look at the podcast planning process from experienced pros. Nina leaves with clarity plus an action plan for launching a show that attracts her ideal clients. Whether you're thinking about starting your own business podcast or improving an existing one, don't miss the tactical tips in this episode! 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/podcast-strategy/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com