Craft Beer Branding
from Shift Drink Hosted by Shift Drink
Breweries are popping up across the country so fast that it’s hard to keep up. Our guests this week, Isaac Arthur and Cody Fague of CODO Design, specialize in helping craft brewers with the branding process – from the taprooms, logos and website, to the story behind the breweries themselves. Having worked with dozens of breweries, CODO Design just released a new book – the Craft Beer Branding Guide. We sat down the the guys, drank some great local brews, and talked about the pitfalls of creating a beer brand.
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