Craft Beer Meets Modern Wellness Culture at This Franchise-Ready Beer Spa

In this episode of The Restaurant Innovator, host Callie Evergreen sits down with Jessica and Damien Zouaoui, co-founders of Oakwell Beer Spa, to talk about turning a 25-country journey and a chance discovery in Poland into a franchise-ready social wellness concept. The founders unpack Oakwell’s two Denver-area locations, where private beer-infused spa suites meet a hospitality-led tap wall featuring guided tastings of craft beer, wine, cider, and nonalcoholic beverages. Jessica and Damien also share how they built the operating systems, service standards, and market strategy to support national franchise growth across more than 100 potential U.S. markets.