EPISODE · Feb 16, 2022 · 51 MIN
Craft Beer Trends with Chief Economist Bart Watson
from Craft Brewery Financial Training Podcast · host Craft Brewery Financial Training Podcast
In today's podcast we hear from Bart Watson, chief economist for the Brewers' Association. Bart is a self-described "stats geek, beer lover, and Certified Cicerone®." And he holds a PhD from the University of California, Berkeley. So, the Beer Data Doctor is in the house. In our conversation we dig into the 2021 beer data and get Bart's key takeaways, trends, and outlook for the coming year. We also talk about "craft's leaky bucket" and how brewers can use this concept to maintain or grow market share. Key Topics 2021 beer trends and outlook for 2022Bart's key takeaways from the 2021 dataThe state of big seltzer (and craft seltzer)On-premise outlook ResourcesBart's articles on benchmarking data, survey results, and packaging trendsThe Finance Newsletter for Craft BreweriesReady to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.
What this episode covers
In today's podcast we hear from Bart Watson, chief economist for the Brewers' Association. Bart is a self-described "stats geek, beer lover, and Certified Cicerone®." And he holds a PhD from the University of California, Berkeley. So, the Beer Data Doctor is in the house. In our conversation we dig into the 2021 beer data and get Bart's key takeaways, trends, and outlook for the coming year. We also talk about "craft's leaky bucket" and how brewers can use this concept to ...
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Craft Beer Trends with Chief Economist Bart Watson
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