Craft Business Growth: Scaling Through Content and Community with Claudia Chase and Elena Kawachi

In this episode of The Growth Class, host Phil Masiello interviews Claudia Chase, founder and president and Elena Kawachi, Co-owner and head of marketing at Mirrix Looms. Claudia shares the remarkable story of how a personal need for a portable, professional-quality tapestry loom evolved into a globally recognized weaving brand that has served artists and makers for nearly three decades. The conversation explores how Mirrix Looms built a loyal customer base through education, content marketing, community engagement, and continuous product innovation rather than relying on traditional advertising. They discuss the power of solving a real customer problem, the importance of creating products that last, and how a niche manufacturing business can achieve sustainable growth while remaining debt-free and committed to U.S.-based production.Mirrix Looms website: https://mirrixlooms.comThere are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth