Craft clear names for features and labels in your app

A Podkey summary of Craft clear names for features and labels in your app, from WWDC 2026.Today’s all about naming in product design, and why a good name does a lot more than sound polished in a meeting. Heej lays out a simple framework for judging names, shows where brand personality can help or hurt, and keeps coming back to one big idea: the words inside an app shape how people understand it, trust it, and talk about it. And the useful part is that this isn’t treated like some precious creative ritual. It’s practical, testable, and honestly a little less mystical than naming conversations usually become.The three-part naming frameworkWhy trust beats clevernessStart with the audience, not the word listEmotional names versus descriptive onesWhen invented names actually workThe quick spoken-language testMaking names travel wellThe constraints nobody can ignoreWhy naming is core UXThis podcast was created with Podkey. Make your own at https://podkey.fm