Craft, Culture, and Guest Connection with Rick Malir

Send us Fan MailIn this episode of Give an Ovation, Rick Malir, founder of City Barbeque, shares his journey from selling John Deere tractors to building a nationally recognized barbecue brand. With 25 years in the business and 75 locations, Rick dives into what it takes to deliver top-notch barbecue and create unforgettable guest experiences.Zack and Rick discuss:How a love for barbecue sparked a fast-casual empireThe key role emotional connection plays in guest loyaltyWhy investing in your team leads to better guest experiencesBalancing technology with genuine hospitalityLessons from scaling a bootstrapped business to 75 locationsTune in to hear how Rick turned his backyard barbecue passion into a thriving brand loved by guests across the country!Thanks, Rick!