Craft Gin Club founder: Building a £27 Million DTC Empire with + 450,000 Monthly Subscribers, Spotting Fads vs. Trends, Converting Storytelling into Sales, Turning Cash Constraints into Innovation Cages

The wave was coming.Most couldn’t see it.Very few were in the water.But, Two Johns were. Ready to catch it.Well, actually, t’was a John and a Jon.John and Jon were in Madrid. Studying a MBA.In the evenings, parked in baroque slow-paced courtyards, under mind-meltingly, soul-nourishingly wonderful pink-orange sunsets.John and Jon would glug back G&Ts. Big voluptuous goblet glasses, igloo-thick ice cubes and zesty-slices of fresh orange. Bathing in Baroque Blissssssss.John and Jon, could feel the Gin Revolution wave coming, the tectonic plates of D2C moving and shaking.Craft Gin Club is a WHOPPER business£27 million retail sales with an 82% annual growth rate450,000 monthly subscribersFeaturedJohn is a no-nonsense, incredibly pragmatic operator and brand builder.Loved this one.With this gorge Weather, pour yourself a G&T and slurp this up episode, nice and slow.ON THE MENU:Why supermarket booze buying experiences is diabolical 1/10 and how to change itHow to Turn Storytelling into Sales as a D2C business: The Balance of Content vsWhy Craft = Purpose and Purpose = Craft. Craft is real people making real things.Why Founders should fall in love with cash constraints = Cash Constraints = Innovation CagesWhy Idle = Ideas + Ideas = Idle - founders you have to NOTHING to discover SOMETHINGHow to raise money when your back’s against the wall Craft Gin Club created Gin BondsThe Difference between First level problem solving and Second level problem solvingHow To Balance Focus vs. Innovation. What now vs. What’s next?Full episode live Monday 8am.Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)