Craft N/A Cocktails & Why They Matter More Than You Think

Craft N/A Cocktails are on the rise, but there is still much that needs to change in this space — fundamental things like what we should and shouldn’t be calling this whole category, and why that matters. Today, Jonathan Ellsworth discusses these things with our CRAFTED co-host and professional mixologist Eli Brown, who sees the real-world importance of these things every day. You’ll hear about the project Eli’s working on to create change, and you’ll learn why one of the fastest-growing whiskey companies in the world, Uncle Nearest, is so interested in the N/A space. RELATED LINKS: Blister Craft Collective Become a BLISTER+ Member Raise the Bar program CRAFTED ep 66: Eli w/ Bar 5 TOPICS & TIMES: Eli’s ‘Raise The Bar’ Project (1:46) Zebra Striping & Other Consumer Behavior (7:51) Current Stats in N/A (12:09) Defining a Category By What it Isn't (16:24) Ice Cream Analogy (21:05) Inclusivity (36:37) More on Conventions & Terminology (40:03) Cocktail Creation (45:42) Uncle Nearest & Historical N/A Ties (49:51)  SEE OUR OTHER PODCASTS: Blister Cinematic Bikes & Big Ideas GEAR:30 Blister Podcast Hosted on Acast. See acast.com/privacy for more information.