Crafted to last: from tradition to innovation

from Creative Sparks. From inspiration to innovation · host IP Playlist

The inaugural episode of the Podcast of the EUIPO. Discover the latest competence of the European Union Intellectual Property Office on Craft and Industrial Geographical Indications (CIGIs), which entered into force on 1 December 2025. Elisa Zaera, Deputy Director of the EUIPO Business Operation Department, and Audrey Aubard, Secretary General of the Fédération Française des Indications Géographiques Industrielles et Artisanales (FFIGIA) discuss how the newframework protects the names of traditional craft and industrial products and how it helps preserving EU countries heritage while driving sustainable growth and innovation.

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Crafted to last: from tradition to innovation

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