Crafting a Distinct Brand Voice that Matches You with Samantha Pollack

Your brand has a voice, you just may not have identified it or honed in on it yet. In today's episode, Samantha Pollack joins us to share the value of crafting a distinct brand voice, how copywriters can help find and match your voice, and why you should integrate that voice through your messaging. Today’s episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they’ll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you’ll learn how to love your leads and get more booked clients through an automated booking process.Listen Now >>Find it Quickly:00:25 - Meet Sam Pollock: Positioning Strategist and Copywriter01:06 - Understanding Positioning Strategy02:51 - Crafting Ethical and Empathy-Driven Copy04:28 - Voice and Personality in Copywriting05:43 - Challenges of Hiring a Copywriter08:52 - Discovering Your Brand Voice12:06 - The Role of AI in Copywriting21:49 - The Stress of Writing and Overcoming It26:42 - The Art of Revision and Publishing27:38 - Building and Evolving Business Systems28:34 - Crafting Client Experiences29:19 - The Importance of Editorial Passes33:17 - Word Count and Audience Considerations41:02 - Frameworks vs. Processes in Copywriting43:27 - Empathy-Driven CopywritingConnect with LindsayWebsite: cultofpersonality.coPodcast: cultofpersonality.com/podcastSubstack: copsoapbox.substack.comInstagram: instagram.com/cultofpersonality.co