Crafting a New Identity with Trey Griggs

Check out the latest episode of 3PL Live featuring Trey Griggs, Founder of Beta Consulting. In this episode, we delve into Beta's rebranding journey initiated by the company's staff. Griggs discovered the value of stepping back and allowing employees to take ownership, encouraging a stronger sense of belonging. But what exactly defines a brand? It's the perception and reputation people hold about a company. Just think of the iconic image of a Toyota driver celebrating 200,000 miles. Join us as we discuss Trey's insights into creating a new logo and introducing the refreshed brand to the market. 3PL Systems Team